Freshjive Spring 12 – Part 1

“Down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid … He must be … man of honor … He talks, that is, with rude wit, a lively sense of the grotesque, a disgust for sham, and a contempt for pettiness.”

Raymond Chandler, the great fiction crime novelist, wrote these words in a 1959 essay, “The Simple Art of Murder”. These same words define Zachary Wohlman, up and coming professional boxer who we filmed in some of the same settings that can be found in Chandler’s books.

Out now is delivery one of the Freshjive spring 2012 collection, inspired by subtle aspects of 50s men style and photographed in Raymond Chandler’s hardboiled aesthetic of the city in his writings.

Freshjive Moving Pictures – Spring 2012 Lookbook from Freshjive on Vimeo.

The current collection is available at select retailers or at Reserve Online 

View the first part of their Spring 2012 Lookbook in full here

(info via Freshjive)

This entry was posted in Fashion, Fresh and tagged , , , . Bookmark the permalink.

Comments are closed.